dana de coursey photo art direction & creative
Thinx Sex Blanket Campaign
SPRING 18/ Photographed as jin + dana
a campaign for a new blanket product by Thinx. Images were used widely across web, print and hoarding.
a campaign for a new blanket product by Thinx. Images were used widely across web, print and hoarding.
ROLE
Photography
Retouching
Video
Photography
Retouching
Video
Wheat pastings of our campaign were put up around NYC; the videos we created appeared on social media channels, homepage and were also projected on a wall when Thinx hosted an event to unveil the product. The images were used for various promotional materials for the event.
The product was covered by many outlets such as Refinery 29, NY Mag’s The Cut, Cosmo, NY POST, + many more.
The product was covered by many outlets such as Refinery 29, NY Mag’s The Cut, Cosmo, NY POST, + many more.
Photography & Video: jin + dana
Video Editing: Jin Kay Lee
Art Direction: Anna Mackenzie
Talent: Karissa, Karen, Sadie, Ethan & Mata Hari the cat
Video Editing: Jin Kay Lee
Art Direction: Anna Mackenzie
Talent: Karissa, Karen, Sadie, Ethan & Mata Hari the cat