Thinx Sex Blanket Campaign
MAY 2018 / Was comissioned by Thinx to create a series of advertisements + short videos for a new product, the sex blanket, as jin + dana. The ads appeared on web and social and were also wheat pasted throughout NYC. Met with the creative team to help discuss and develop concept. Retouched all images.
Photography: jin + dana
Hair: Tomoaki Sato
Art Direction: Anna Mackenzie for Thinx
Models: Karen, Karissa, Ethan, Sadie & a kitty
Hair: Tomoaki Sato
Art Direction: Anna Mackenzie for Thinx
Models: Karen, Karissa, Ethan, Sadie & a kitty
In addition to the wheat pastings around the city, the videos we created appeared on social media channels, homepage and were also projected on a wall when Thinx hosted an event to unveil the product. The images were used for various promotional materials for the event.
The product was covered by many outlets such as Refinery 29, NY Mag’s The Cut, Cosmo, NY POST, + many more.
The product was covered by many outlets such as Refinery 29, NY Mag’s The Cut, Cosmo, NY POST, + many more.