dana de coursey photo art direction & creative
Mara Hoffman Fall 2020 RTW E-comm
FALL 20 / Cast, sustainably produced & Art Directed all e-commerce images for the brand. Hired all talent, booked location, tracked shot lists and provided on set direction to Photographer, assistants and techs.
Directed models posing to ensure all angles were captured of garments.
Chose all initial selects per garment and managed all retouching, giving timely and precise notes to external retouching teams.
Directed models posing to ensure all angles were captured of garments.
Chose all initial selects per garment and managed all retouching, giving timely and precise notes to external retouching teams.
ROLE
Photo Art Direction
Tracking + creating shot lists
Directing poses
Photo Art Direction
Tracking + creating shot lists
Directing poses
Lighting Design
Shoot Production
Post-Production Management
Shoot Production
Post-Production Management
Beauty: Tinna @ Factory Downtown
Art Direction: Dana DeCoursey